HairClean 1-2-3 Sponsors National Bus Tour to Educate Health Professionals on Head Lice Issues
Knowledge key weapon in war against head lice
December 1, 1999: Quantum Director of Communications, Francine Marseille, has completed a three-month, 10,000 mile RV bus tour of the country to visit health departments, schools and pharmacists, to provide educational seminars and promote HairClean 1-2-3 Lice Remover.
"I've met with officials in North Carolina, Tennessee, Maryland, Vermont, Kentucky, Illinois, Minnesota, Ohio, Indiana, Pennsylvania, Massachusetts, New York, Oregon and California," Marseille said. "A study at Harvard recently confirmed that head lice have become resistant to Nix, Rid, and dozens of other brands of lice shampoos. We're telling everyone about the research proving that HairClean 1-2-3 is safe, natural and it really works." Marseille adds, "We've also set up a 'Consumer Lice Hot-Line'. Consumers, pharmacists, and school nurses are all calling 1-877-lice-877 for the latest news about the war on head lice."
Speaking of resistance, Marseille met up with Hurricane Floyd at her first stop, at a Public Health convention in Asheville, North Carolina. "If Hurricane Floyd couldn't stop me, head lice certainly don't stand a chance." Marseille quipped. "With the emotional aspects of head lice so devastating, I am hoping to make a change by helping to educate professionals and the families they work with. If I can help dispel the myths about head lice and bring smiles back to the faces of those affected, then this trip will be a success."
"Education is the key to sales success for HairClean 1-2-3 Lice Remover," said Quantum President Eve McClure. "School nurses and health officials are usually the first to spot head lice and inform parents. They are the ones who have the most product knowledge and make key recommendations. We're telling the people on the front lines of the lice wars about HairClean."
